TIPS ON VIRAL MARKETING

The 5 Rules of Viral Marketing

One of the most amazing things about viral marketing is the moment when a brilliant idea takes off, it can launch a company to fame and financial success – inexpensively. People who are compelled to pass on your message drive other people to action. One individual transmits the story to another, which they pass on to yet another, and so on. This is harnessing the power of the buzz, the word-of-mouth, or viral marketing.

Ingredients for Viral Marketing Success

Success in this strategy depends on how you throw the right ingredient into the mix:

 Free web content which includes blogs, e-books and videos.

 Attention-grabbing information. It could be innovative, bizarre, amusing or features a celebrity.

 A group of people to start the fire.

 Links to your content. This is very important if you want your message to go out.

Viral marketing doesn’t have to be difficult. The simple and more engaging your message is, the more widespread its pull will be. Here are some basic rules to follow.

1. Make Your Offer Appealing

Don’t put cash value to your offer. Giveaways like access to online webinars, video tutorials, e-books, special reports are examples of low-cost/high-value items which can spur the recipients to take up your offer and pass the message on to others, increasing the chances of making it viral.

2. Make Your Message Easy to Share

Be sure that your message, whether it’s a video clip, an audio recording, an e-book, or any other media, can be efficiently and smoothly passed along to other people with a single click. Anything that slows down the forwarding of your message such as an opt-in page that captures emails should be minimized.

3. Take Advantage of Existing Communications Networks

You don’t need to own a chain of radio or television stations to reach out to people. Make yourself familiar with the popular and immensely effective social networks like Facebook, Pinterest, Twitter, Google Plus and other marketing platforms that will get the job done at no cost.

4. Make It Worth Buzzing About

If you want your message to get opened, promote it as the next big thing to make it buzz-worthy. If people think that they are going to benefit from it or look good by using it, your redemption rate will skyrocket.

5. Keep It Short and Simple

As was mentioned earlier, the easier your message is to understand, the greater the chances of it going viral. Keep your message free from fluff and go straight to the point. Due to the huge amount of information that bombard them each day, if people have to spend one more minute to decipher your message, then they’ll find it easier to click out of the page and move on to other things.

Know your potential audience and how they are going to respond to a particular offer. One of the key to capturing people’s attention is to know what they want and over-deliver. When you provide them with something of value at absolutely no charge, expect a huge avalanche of response to follow. If people are compelled to pass on your message to friends and associates, then your chances of going viral is assured.