Using Google's AdSense Program for Profit
Adsense is among the primary profit generators for blogs and
websites. Usually you are able to drastically improve your click-through rate
and total net by placing the advertisements wisely, by improving the material
targeting or by optimizing the ad units directly. Below I will cover the last
point, how to optimize the Adsense units with 8 simple tips:
1. The
three top performing ad units are: 336×280 large rectangle, 300×250 inline
rectangle and 160×600 wide skyscraper. Think about using those units if
possible, but bear in mind that other formats would be more appropriate for
your site design.
2. The
more successful link color is blue. This info is connected with the roots of
the Internet where all major sites used to feature blue links. We as buyers are
used to this style of link and it works.
3. Aside
from blue links you are able to also use a link color that matches the pattern
of your site (i.e. if you use green links make the Adsense links of the same
color).
4. As
a general rule of thumb, blend (no border, same background) your Adsense units
if your site has a light color scheme and contrast (border, contrasting
background) the units if you're using a dark color scheme. The more organic you
make the ads look, usually the better the click through.
5. If
the advertisements are based within the content you should avoid using borders
while advertisement units outside of the content can use borders to call
attention.
6. If
your site has mainly repeat visitors (like Forums) you are able to rotate the
background color of the units to cut back advertisement blindness
7. Consider
removing the “Advertise on this site” message from your units. That can be done
on the control panel under the “My Account” section, disabling the “Onsite
Advertiser Sign-Up” feature.
8. Test,
test and test. Every website is unique so make sure you test with different
colors and formats and track the results to fine tune your Adsense.
For a first time ad campaign, Google AdSense is a great way to
get started and earn your first income. It’s easy to implement into WordPress
with a plugin and runs itself; and depending on your niche you can earn a good
income. However, using AdSense in the make money online niche will not earn as
much as affiliate ads targeted to your readers. The payments I have experienced
are a few dollars at most.
Due to the simplicity of Google’s AdSense program it is worth
taking some time to create a campaign and run it on your blog. Test it for a
while and if you find it isn’t working for you then move in to affiliate ads or
another form of advertising. But as mentioned some niches work much better than
others.
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